Direct yet conceptual.

Provocative and engaging.

Design & illustration for brands, publications, and people.

Why we’re here—

Duality is a strategic branding and design agency. Our creative approach—no matter the medium — is to find points of tension behind the idea we’ve been assigned or are interested in. We do several iterations on each point and usually end up refining the one we find most controversial. Controversy isn’t about instigation, but rather, a way to captivate your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable design.

What we help you do—

Drive new business.
Deepen understanding.
Solve problems.
Draw attention.
Build brands.
Strengthen support.
Create impact.

How we do that—

We listen.
Ask questions.
Identify problems.
Explore ideas together.
And help transform strategy into creative execution.